Pret ‘fresh’ chicken: More traceability issues for Brazil

Pret a Manger, lunchtime destination for many an office worker looking for freshly made, non-supermarket sandwiches, has recently revealed that it sources its chicken from Brazil.

3 short films: NGO, Media and the CEO

3 short films to show how the cycle works and why it pays to fully understand what traceability means to your customers and to you.

STEP 1: Results of traceability investigation by Greenpeace

McKinsey Quarterly: Rebuilding corporate reputations CR 2.0 theft

Full article here

The financial crisis has underscored just how ill-equipped companies can be to deal with two important changes in the reputation environment. First, the influence of indirect stakeholders—such as NGOs, community activists, and online networks—has grown enormously.

Second, the proliferation of media technologies and outlets, along with the emergence of new Web-based platforms, has given individuals and organizations new tools they use to subject companies to greater and faster scrutiny. This communications revolution also means that certain issues (such as poor labor conditions) that might be acceptable in one region can be picked up by “citizen journalists” or bloggers and generate outrage in another.

WWF get slammed for MSC clone

Environmental and human rights groups accuse WWF of alienating local communities from aquaculture debate

Current attempts by WWF and other intended certifiers are not supported by local communities and indigenous peoples, the global network of NGOs, academics and citizens who are still demanding a moratorium on further expansion of these socially disruptive and ecologically destructive industries.

BTW fish you can eat here…